All of our markets are Farmer Mark approved!

This means we run our markets with a “Farmer First” philosophy, striving to cultivate the best conditions for small farmers to sell the freshest and most nutritious produce direct to the community. This also means our markets are California Certified.

What is a Certified Farmers’ Market?

California Certified Farmers’ Markets are the “real thing,” places where the farmers sell their crops directly to the public. Before a farmer can sell at a Certified Farmers’ Market, their local Agricultural Department agency checks to make sure that the farmers grows the produce the farmer is selling. Only California grown produce is allowed in the Certified section of a farmers’ market!

HISTORY

Finance to Farmer, Farmer to Vendor

After a masters degree in finance and a career in investment banking, Farmer Mark stumbled upon a career in agriculture when his dot.com aspirations burst with the bubble in 2001. 

Instead, Mark found himself in the business of tomatoes. He spent the next six years running a small tomato farm in Ventura County using organic, hydroponic and conventional growing methods. 

An abundance of crops lead to selling in the local farmers' markets. Seeing a glaring need for a better run market, Mark decided to create his own. He now runs six certified farmers' markets in southern California.

MISSION

Farm to Market, Market to Community

Farmer Mark believes it takes a community to create a healthy lifestyle. His non-profit organization, Sprouts of Promise, teaches elementary students and their families about healthy eating and responsible farming practices. 

Farmer Mark's vision for his markets is to uphold the highest integrity, keep the best interest of the farmer and community in mind, educate consumers and actively promote the benefits of locally sourced produce. 

With this “Farmer First” philosophy, Mark strives to cultivate the best conditions for small farmers to sell the freshest and most nutritious produce direct to the community.

"Our vision is to create the best market
experience for both farmers and the community."

 

Farmer Mark cares about the health of food, farms, communities—and you! 

Fueled by a knowledge of the power of real food, a passion for healthy living and a background as a tomato farmer, Mark is dedicated to improving the well-being of all of them. He does so through his six certified farmers’ markets and the non-profit organization Sprouts of Promise. As Mark explains, "Our vision is to create the best market experience for both farmers and the community."

Mark serves on the Board of the State of California Certified Farmers’ Market Advisory Committee, which advises the Secretary of Agriculture, and has given a TEDx talk on how he “fell in love with a tomato.”

TEDx Talk - Santa Monica, CA

"How I Fell in Love with a Tomato" by Farmer Mark